This article originally appeared in The Mandala Magazine (2:1), July 2011
The Hand of Isaac Fawkes:
Quicker than Hogarth's Eye?
Isaac Fawkes is the earliest professional magician about whom we know anything substantial, and the sparse historical record is top-heavy with praise. He is "the famous" Mr. Fawkes, who "performs… most surprizing Tricks by Dexterity of Hand." He undertakes "Curiosities no Person in the Kingdom can pretend to show like himself." He has "had the Honour to perform before his present Majesty King George" and other high-falutin' types, and has done so to "great Applause."
For those who know the business, it perhaps comes as no surprise that the reviewer who authored most of this praise was… Isaac Fawkes. As the research of Ricky Jay, Edwin Dawes, and especially Richard H. Evans has shown, Fawkes was a relentless self-promoter who issued a flood of publicity. Newspapers were fresh and abundant in the early 18th century, and people high and low would gather in London's countless coffee houses to read the daily news, bicker over the issues, and click the occasional AdSense link. What were these ads like? In a typical one, Fawkes trumpets his own success at the box office and defies other magicians to match his fiscal feat: "The famous Mr. Fawks, as he modestly stiles himself, has since Bartholomew and Southwark-Fairs, put seven hundred Pounds into the Bank" and he "may certainly challenge any Conjuror of the Age to do the like" (Paulson 80). Continue reading The Hand of Isaac Fawkes: Quicker than Hogarth's Eye?